NYC • Product & Growth

Will Leavitt

Former strategy consultant. I now operate consumer products and advise early-stage teams on distribution, positioning, and the unglamorous systems that compound.

The through-line is judgment under constraint: structure from consulting, pacing from consumer tech, and a bias for details that still hold up on a second look.

What I'm Building

Selected

  • Northstar

    Live

    A lightweight operating cadence for consumer growth teams — goals, experiments, and weekly signal in one place.

    Next.js / Supabase / Vercel

    GitHubLive →

  • Atelier

    Live

    This site. An editorial surface for work, writing, and taste — built to be scanned in under a minute.

    Next.js / Tailwind / Vercel

    GitHubLive →

  • Signal

    In Beta

    Short briefs on distribution as a product surface. Positioning, pacing, and the mechanics of early motion.

    MDX / Substack / Vercel

    Live →

  • Hearth

    Building

    Private notes and operating memos for the founders I advise. Structured, dated, and intentionally unpublished.

    Next.js / TypeScript

    GitHub

Writing & Perspectives

Subscribe →

Audio & On Repeat

Podcasts

Spotify

On repeat · Jazz Vibes

Interests & Off-Hours

  • Horology

    Mechanical watches

    A small rotation of independent pieces. I care about finishing, regulation, and the sound of a good movement.

  • Espresso

    Specialty coffee

    18g in, 36g out, ~28 seconds. A PID machine, flat burrs, and water treated like an ingredient.

  • Golf

    Swing mechanics

    Sequence over strength. Camera on transition, low-point control, and a quiet lower body.

  • Running

    Endurance base

    Zone 2 as the default. Easy miles, one threshold session, and a weekly long run that stays honest.